McFarlane Toys to Produce WnG movie toys

According to an article on

Aardman has selected McFarlane Toys as the master toy partner for the upcoming family feature film “Wallace and Gromit: The Curse of the Were-Rabbit,” coming to theatres in October 2005.

McFarlane Toys will launch a limited line of toys in fall 2005, with the full product line hitting retail shelves in 2006. Under the direction of Todd McFarlane, McFarlane Toys will capture the richness and spirit of “Wallace and Gromit: The Curse of the Were-Rabbit” characters through its magic of sculpting and attention to detail with a new line of action figures, 3-inch figure playsets and plush bean dolls.

“As a fan of Wallace and Gromit for years now, I’m happy to see these great characters get introduced to mainstream America,” said McFarlane Toys founder Todd McFarlane. “Nick Park’s creations will make fantastic toys and this will be a very fun time for us to be involved with Wallace and Gromit.”

“The choice of McFarlane as partner was an obvious one as they have synergistic values of innovation, imagination and attention to detail – all factors that play a key role in the success of Wallace & Gromit,” said Sean Clarke, Head of Marketing & Licensing at Aardman. “I am certain this will be reflected in a range of toys and gifts that truly interpret the spirit of ‘The Curse of the Were-Rabbit’.”

Brilliant! I love McFarlane Toys! I think this is a great match.

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